Akshay Kumar recently took to his Instagram handle to apologize to his fans and well-wishers for his association with an Elaichi brand. Taking to his Instagram handle, he wrote, “I am sorry. I would like to apologize to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me”.

“While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi”. Akshay wrote in his apology post.


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He also added, “With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return, I shall forever continue to ask for your love and wishes. Akshay Kumar.”

Recently, Akshay Kumar alongside Ajay Devgn and Shah Rukh Khan were seen sharing the screen space together for a popular Elaichi commercial. Minutes after the commercial went viral, netizens had a mixed response towards the same, as Akshay had said earlier that he’d never endorse a tobacco brand.

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